The Beach Bum

Social Campaign

Motion Design

Editing

2D Animation

Rotoscoping

While working at Ralph Creative, the team and I got to work on the social campaign for NEON’s The Beach Bum. We wanted to bring people into the insane, wonderful, drug-fueled adult playground that is Moondog’s mind - including a toll-free number you could call to get sage advice from the Moondog himself. We launched The Beach Bum Instagram with a 3x4 grid, introducing key characters inside a psychedelic collage of color.